Vizu Releases New Study on Paid Social Media
Vizu, which is part of the Nielsen brand, has just recently come out with a new study that is giving more in depth and detailed information on marketers and how they are using paid social media. The research has produced results which has shown seven key findings from the study including an increase in social media ad budgets, which is probably not surprising. And also that marketers are having trouble determining the return on investment of a lot of social media efforts.
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