There’s no dislike button on Facebook but that is not stopping Facebook users from letting brands know when they don’t like a post. As you know from our post about the Edgerank algorithm, positive actions such as comments and likes greatly impact your Facebook content. Similarly, negative feedback also has a significant impact on your EdgeRank.
What Is Negative Feedback On Facebook?
If a fan takes any of the following actions on Facebook, it is seen as negative feedback.
1. Hides your post
If a user doesn’t want to see a particular post in their news feed, this action removes the post from the news feed, but does not hide all posts from your page.
2. Hides all your posts
If the user wants to hide all activity from your page, they have the option to “hide all”. This option is offered to them after they hide a particular post.
3. Reports your post as spam
If a user believes your page post is inappropriate or abusive, they can then “report the story or spam”. This hides the post but also sends signals to Facebook that your page might potentially be spammy in nature. After reporting as spam, users also have the option to report your page for abuse.
4. Unlikes your page
If a user no longer wants to be associated with your page, they can choose to unlike your page after they hide your post. Alternatively, they can also go to your page and unlike it in order to stop seeing content from your page. A page unlike is probably the most severe form of negative feedback.
How Can I See My Negative Feedback On Facebook?
The good news is you can see your negative feedback within Facebook Insights. The numbers in the ‘Engaged Users’ column show you how many users engaged with a particular post. If you click on this number, it will give you further details on the type of engagement including negative feedback.
If you want further detailed data on the type of negative feedback you are getting, you can choose to export your insights data into excel.
Once downloaded, scroll to the right till you see the “Daily Negative feedback by type” tab. This will give you a breakdown of the type of negative feedback you’re attracting.
What Can You Do About Negative Feedback On Facebook?
Don’t panic. According to EdgeRank checker,
“After studying over 5,000 Pages average Negative Feedback per Unique Person Reached per post, we found the median Negative Feedback per post is 0.03%.”
Some negative feedback is normal and unavoidable. However in order to minimise negative feedback:
Always post relevant and high quality content. Your fans didn’t like your page to hear about your morning coffee.
If you’re using your posts for advertisement, be sure to promote it to a very targeted audience and not just blast it to everyone.
Images make great content but images are often the main source for negative feedback as well. Don’t go overboard with memes and make sure the image isn’t offensive or inappropriate in any way.
Unfortunately at this stage, Facebook doesn’t allow you to see who is leaving you negative feedback so if you have a sneaky suspicion your competitors may be doing something dodgy and leaving negative feedback, there is no way to prove it at the moment. However, as mentioned above – don’t worry about a little amount of negativity. It’s when it starts growing to large numbers, you may need to rethink your content strategy.